Designing for
Designing for
Designing for
simplicity.
simplicity.
simplicity.
I'm Nasrien. I’m a Senior Product Designer based in Zürich.
I’m perpetually curious about how people navigate the complexities of modern life, what makes things harder than they need to be, and how design can quietly help.
I’m Nasrien. I’m a Senior Product Designer based in Zürich.
I’m perpetually curious about how people navigate the complexities of modern life, what makes things harder than they need to be, and how design can quietly help.
I’m Nasrien. I’m a Senior Product Designer based in Zürich.
I’m perpetually curious about how people navigate the complexities of modern life, what makes things harder than they need to be, and how design can quietly help.
Selected Works
Surfe Horizon
Surfe Horizon
Turning behavioural signals into an AI prospecting companion.
Turning behavioural signals into an AI prospecting companion.
View case study
Skill Analysis
Morphing performance data into a benchmarking and coaching tool no one else in the industry had built.
View case study
Forming Impact
Brand as the connective tissue of community.
View case study
Pathways
From learning chaos into progression.
View case study
I’m Nasrien, a Senior Product Designer based in Zürich, with a soft spot for taking ideas from zero to one.
What it means to be a product designer is changing. The lines between design, product and engineering are getting blurrier, and AI is changing both what we make and how we make it. I find this exciting, even if we’re still figuring out what a lot of it means.
The thing that keeps me grounded is that we’re still designing for people.
People need clarity. They need products that understand what they’re trying to do, help them find their way through complexity, and know when to get out of the way.
The best products take up as little of our lives as they need to, leaving us more time for the people and experiences that give our lives meaning.
I’m Nasrien, a Senior Product Designer based in Zürich, with a soft spot for taking ideas from zero to one.
What it means to be a product designer is changing. The lines between design, product and engineering are getting blurrier, and AI is changing both what we make and how we make it. I find this exciting, even if we’re still figuring out what a lot of it means.
The thing that keeps me grounded is that we’re still designing for people.
People need clarity. They need products that understand what they’re trying to do, help them find their way through complexity, and know when to get out of the way.
The best products take up as little of our lives as they need to, leaving us more time for the people and experiences that give our lives meaning.
I’m Nasrien, a Senior Product Designer based in Zürich, with a soft spot for taking ideas from zero to one.
What it means to be a product designer is changing. The lines between design, product and engineering are getting blurrier, and AI is changing both what we make and how we make it. I find this exciting, even if we’re still figuring out what a lot of it means.
The thing that keeps me grounded is that we’re still designing for people.
People need clarity. They need products that understand what they’re trying to do, help them find their way through complexity, and know when to get out of the way.
The best products take up as little of our lives as they need to, leaving us more time for the people and experiences that give our lives meaning.
Kind words.
Kind words.
Galit Wainer
Lead Product Designer, Surfe
"Working with Nasrien at Surfe showed me what it looks like when curiosity, thoughtfulness, and real attention to detail come together in a designer. She brings depth to every challenge she takes on and never settles for the obvious solution.
Nasrien always took the time to dive deep into user research, analyze what she learned, and make sure her design decisions were grounded in both user needs and business goals. Everything she worked on felt considered and intentional.
She was also always thinking about how we could work smarter as a team, especially when it came to AI. She constantly explored new tools and ways to make our design process more efficient, and was always happy to share what she learned with the rest of us."
Galit Wainer
Lead Product Designer, Surfe
"Working with Nasrien at Surfe showed me what it looks like when curiosity, thoughtfulness, and real attention to detail come together in a designer. She brings depth to every challenge she takes on and never settles for the obvious solution.
Nasrien always took the time to dive deep into user research, analyze what she learned, and make sure her design decisions were grounded in both user needs and business goals. Everything she worked on felt considered and intentional.
She was also always thinking about how we could work smarter as a team, especially when it came to AI. She constantly explored new tools and ways to make our design process more efficient, and was always happy to share what she learned with the rest of us."
Let’s have a conversation.
hello@nasrien.com
© 2026 Designed by Nasrien
•
Made with Figma and Framer.
Let’s have a conversation.
hello@nasrien.com
© 2026 Designed by Nasrien
•
Made with Figma and Framer.
Let’s have a conversation.
hello@nasrien.com
© 2026 Designed by Nasrien
•
Made with Figma and Framer.